Elvis Micheal, Author at Custom Development & IT Staff Augmentation Company

How Google’s “Search Campaign” Works

Leave a Comment / Digital Marketing, Google ads / By Elvis Micheal

Create a Search Campaign

Utilize search campaigns to tap into Google’s broad network of web users! Your ads will be seen by customers actively searching for your offerings, helping grow and expand your business.
A campaign type that you have access to in Google Ads is a search campaign.

Search Campaign Benefits

Reach your goals: Search campaigns can help you in increasing sales, leads, or website traffic.
Access highly relevant targeting: Target people who are actively looking for your products and services.
Easy setup: Ads are simple to make and do not necessitate the use of any special assets.

Why Choose Search Campaigns

Sales and leads:

Increase your online sales and signups.
If you have a longer sales cycle, consider utilizing leads.

Easy setup:

Create text ads and choose keywords.
Special files or assets should be avoided since they are not required.
Try Smart campaigns that are much easy to set up.
Highly specific targeting: Reach people who are actively looking for what you have to offer.

What are the instructions for the search campaign?

1. Create a new campaign and set a goal

To begin, create a new campaign on your account and choose a target for your campaign.

Step 1: Login your Google Ads account.

Step 2: Select campaigns.

Step 3: To start a new campaign, click the + icon.

Step 4: Select an objective such as sales, leads, or website traffic.

Step 5: You can also create a campaign without specifying a goal.

Step 6: Select Search from the “Select a campaign type” menu.

Step 7: Under “Select the methods you’d want to accomplish your objective,” you can enter extra information about your business.

Step 8: Continue by clicking the button

Step 9: On the next page, you’ll give your campaign a name.

2. Select Campaign Settings

You’ll now select who to target with your advertising, how to spend your budget, and how to improve your campaign with assets.

Select your targeting

Create your ideal customer profile and target them with precision. Expand the reach of your ads to multiple search engines by checking off Include Google Search Partners when choosing initial targeting. Put yourself in front of potential buyers, leads, or website visitors for maximum impact!

Select your targeting

If you uncheck this box, your advertising will appear on Google Search Network pages but not on search partners.
Select Display Network to expand your reach beyond search results to other websites.
You may adjust your targeting by the association that individuals have with the locations you pick by selecting Location choices.
Choose the geographic areas where your advertising will display or those you want to omit. Learn how to target advertising based on geography.
Enter the languages that you want to target. The advertisements and keywords you generate should be in the languages you choose here.

Set up your bidding

Bidding dictates what you want those individuals to do, whereas targeting decides who sees your advertising.

Set up your bidding

1. As you choose your bidding, think back to your campaign goal:

- Do you want sales or leads? You may focus on conversions.
- Do you want more visitors to your website? You may focus on Clicks.
- If you’ve set up conversions and assigned them a value, you might put your money toward Conversion value. With this option, you may specify a specified return on ad expenditure.
- Select Impression Share to increase the frequency with which your ad appears. You might concentrate your efforts on ensuring that your ad appears on a set percentage of visits to relevant search result pages.

2. If you have more bidding experience, you can choose a bid plan directly.
3. To choose further options, click Show more settings.

- Conversions: Choose the type of conversion for which you wish to bid.
- Ad schedule: Set a certain time and day for your advertisements to run.
- Ad rotation: Select whether to show advertisements that perform better more frequently or all ads equally.

Enhance ads with assets

Ad assets, such as phone numbers, sitelinks, or lead forms, allow visitors to connect with your ad in a variety of ways. Assets can also increase the size of your ads in search results.

1. Select assets depending on what potential clients could find useful.

Sitelink assets: Browse pages on your site.
Callout assets: View exclusive offers and promotions.
Call assets: Call your business.
Structured snippet assets: See whether you have a list of your products or services.
App assets: Visit the website or download your App.
Message assets: Message your business using your Search or Performance Max ad.
Promotion assets: Get a Discount on a product.
Lead form asset: Complete a form to receive more data about your business.
Price assets: View pricing for your products or services.
Location assets: Find your company’s location and get directions.
Image assets: Upload pictures to supplement your text adverts.

2. You can create new assets or select assets you’ve already created.

3. Sitelink, callout, and call assets are pre-populated by default. To see all available assets, click + Ad asset.

4. Continue to save your campaign settings and set up ad groups by clicking Save.

3. Set up Ad Groups

After you’ve chosen your campaign parameters, you’ll create ad groups. Each group should be relevant to the online searches of individuals who are interested in your items.

Set up ad groups

There are two methods for creating ad groups:

Create Standard Ad Groups

The default “Ad group type” is set to “Standard.” Keep in mind that each campaign can only use one type of ad group.

Name your ad group.
Separate keywords into a new line. Keywords define where your ads are likely to appear in search results.
Choose from several keyword match types to decide which searches trigger your adverts. By default, your keywords will be associated with a wide range of similar queries. You can add the following characters to your keywords to affect how they match searches in order to target certain categories of customers:

- Phrase match: To match your keyword to a phrase and its nearby variants, use quote marks ” “ around it.

- Exact match: To more precisely focus exact searches, use brackets [ ] around your term.

- Negative keywords: To exclude searches include a negative symbol – in front of your keyword.

4. Click Save and continue.

Create dynamic ad groups

Keep in mind that each campaign can only use one type of ad group.

For “Ad group type,” choose Dynamic.
Name your ad group.
Enter your website’s domain. This might be a domain or a subdomain.
Select any of the available categories to target.
Enter URLs from the domain or subdomain you specified above.

- Choose pages that are enough connected to be promoted by similar advertising.

6. You may also use rules to target pages.

- For example, if you want your ad group to promote shoes, you may create ads for webpages that have the word “shoe” in the URL, content, or title. You may also build advertising based on a shoe-related category that is relevant to your site.

6. To add more ad groups, click + New ad group.

7. Click Save and Proceed to complete setting your dynamic advertisements.

4. Create Search Ads

One of the most important factors to think about when creating search ads is the relevancy of your keywords. Create headlines and descriptions that are relevant to the keywords in your ad group.

It is also recommended to create at least three ads for each ad group.

Create Search ads Steps

Step 1: Enter the final URL. When someone clicks on your ad, they will land on this page.

Step 2: By default, just the domain will appear in the ad text. If your final URL is “www.example.com/shoes,” your ad will show “www.example.com.” Fill up the display URL to show more of your URL on your ad.

Step 3: Make 1–3 headlines. These headlines will appear as blue text at the top of your ad.

Step 4: By adjusting the display route, you may change the URL that appears on your ad. The page that users land on after clicking your ad will be unaffected by the display URL.

Step 5: Write up to two lines of descriptive text. You have up to 90 characters to describe your product or service and how it is relevant to your clients.

Step 6: Tracking parameters can be added to your URL. These URL modifications might assist you in tracking where your traffic is originating from, such as mobile devices.

Step 7: To finish this ad, click Done.

Step 8: To add more ads to your ad group, click + New ad.

Step 9: Scroll through the ad groups to make sure you’ve produced ads for all of them.

Step 10: Click Save and continue.

Step 11: You may obtain a list of issues that may limit your campaign’s performance from the review page.

Step 12: You’ll get notifications to fix issues with your campaign. For example:

Billing issues
Missing keywords or ads
Invalid final URL

Step 13: To resolve the issues, click “Fix it.”

Step 14: When your campaign is ready, click the “Publish” button.

Step 15: In the “Overview” tab, you can change your settings, ad groups, and ads.

Create Dynamic Search Ads

Google generates your final URL, headline, and display URL automatically using Dynamic Search Ads. You will, however, continue to change your ad description text.

Write up to two lines of descriptive text. You have up to 90 characters to describe your product or service and how it is relevant to your clients.
Tracking parameters can be added to your URL. These URL modifications might assist you in tracking where your traffic is originating from, such as mobile devices.
To finish this ad, click Done.
To add more ads to your ad group, click New ad.
Scroll through ad groups to make sure you’ve produced advertisements for all of them.
Click Save and Continue.
You may obtain a list of issues that may impede the performance of your campaign from the review page.
To resolve the issues, click Fix it.
When your campaign is ready, click the Publish button.

- In the ‘Overview’ tab, you can edit your settings, ad groups, and ads.

5. Choose your budget

While targeting and bidding define who sees your ads and what you want those people to do, your budget affects how many people see your ad.

Choose your budget

Enter your daily budget. This is the average amount you wish to spend each day.
Google will suggest multiple budget alternatives based on a variety of ads that are comparable to the new campaign you’re planning, including similar advertisers and, if relevant, your prior efforts. You will have the ability to choose a unique budget amount in addition to the recommended budget alternatives.
You may spend more on days when you are more likely to acquire clicks and conversions. However, your budget will average out to the amount you specify here throughout the course of the month. Refer to Charges and your typical daily budget for information.

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How to Build a Winning Online Advertising Strategy?

4 Comments / Digital Marketing / By Elvis Micheal

Your online advertising strategy is the key to your success in the digital world. It’s the roadmap that will guide your campaigns and help you make the most of your budget.

There are many benefits of online advertising, including:

benefits of online advertising

Reach a large audience. With online advertising, you can reach a global audience quickly and easily. This is especially beneficial for businesses that sell products or services online.
Target your ads. One of the great things about online advertising is that you can target your ads to specific demographics, interests, and even locations. This ensures that your ads are seen by people who are most likely to be interested in what you’re selling.
Save money. Compared to traditional forms of advertising, such as television or print ads, online advertising is relatively inexpensive. This makes it a great option for small businesses with limited budgets.
Measurable results. With online advertising, you can easily track your results. This includes things like how many people saw your ad, how many clicked on it, and how many converted into leads or customers. This data is essential for measuring the success of your campaign and making necessary adjustments.
Flexibility. Online advertising offers a great deal of flexibility in terms of timing, frequency, and format. You can run your ads around the clock or schedule them to run at specific times.

In today’s competitive online landscape, businesses need to take a strategic approach to advertising if they want to succeed. A winning online advertising strategy should start with a clear understanding of your target audience and what they are looking for. Once you know who your ideal customer is, you can create ad campaigns that are tailored to their needs and interests. It is also important to make sure that your ads are placed where they will be seen by your target audience.

There are a few key elements to consider when building your strategy:

building your strategy

1. Set your goals.

What do you want to achieve with your online advertising? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to achieve, you can create targeted campaigns that are more likely to succeed.

Before launching any online advertising campaign, it is essential to set clear goals. What are you hoping to achieve? Are you looking to increase brand awareness, generate leads, or drive sales? Once you have a good understanding of your objectives, you can start to develop a strategy that will help you achieve them.

First, research your target audience and identify the platforms they are most likely to use. Then, create compelling ad copy and visuals that will grab their attention.

Finally, use tracking tools to measure your results and optimize your campaign over time. By taking the time to plan and execute a well-rounded advertising strategy, you can maximize your chances of success and achieve your desired results.

2. Know your audience.

Who are you trying to reach with your ads? What are their interests? Where do they spend their time online? Knowing your target audience will help you create more effective campaigns.

Any successful online advertising campaign starts with knowing your audience. That means understanding who they are, what needs and wants they have, and where they can be found online. Once you have a good grasp of your target market, you can start to develop an advertising strategy that will reach them where they are most likely to see it. That might mean creating ads specifically for social media platforms or developing targeted content for your website.

The key is to make sure your ads are relevant and engaging so that your audience will take notice. With a little planning and creativity, you can develop an online advertising strategy that will reach your target market and help you achieve your business goals.

3. Choose the right platform.

There are a variety of advertising platforms to choose from, each with its own strengths and weaknesses. You’ll need to decide which platform is best for your goals and your target audience.

Anyone who has ever tried to run an online advertising campaign knows that it can be a minefield. There are countless platforms to choose from, and each one offers a different suite of features. So how do you know which platform is right for your business? The answer lies in understanding your goals for the campaign and aligning them with the strengths of the platform. For example, if you’re looking to reach a wide audience with your message, then a platform like Google AdWords is a good choice.

On the other hand, if you’re trying to generate leads from a specific geographic area, then Facebook might be a better option. By taking the time to understand your goals, you can make sure that you choose the right platform for your needs.

4. Budget Wisely.

Online advertising can be expensive, so you’ll need to set a budget and stick to it. Make sure you’re getting the most bang for your buck by targeting your ads properly and monitoring your results carefully.

When it comes to online advertising, budgeting wisely is essential to success. allocating too little money to your campaign can limit your reach and effectiveness, while overspending can eat into your profits. So how can you create a budget that Strikes the right balance?

There are a few key things to keep in mind. First, think about your goals. What are you trying to achieve with your advertising? Once you’ve established that, you can begin to allocate funds accordingly.

It’s also important to consider your audience. Who are you trying to reach, and where are they most likely to be found? target your ad spend accordingly. Finally, don’t forget to factor in ROI. How much are you willing to pay per lead or sale? When you have a clear understanding of these key components, you can begin to build a budget that will help you achieve your desired results.

5. Measure your success.

Creating a winning online advertising strategy requires more than just randomly placing ads on websites. To be successful, you need to take a data-driven approach and measure your results. Only then can you fine-tune your campaigns and achieve your desired ROI.

There are a few key metrics you should track, such as click-through rate (CTR), cost per click (CPC), and conversion rate. CTR measures how often people who see your ad actually click on it. CPC tells you how much you’re paying for each click. And conversion rate reveals how many of those clicks actually result in a sale or leads.

By monitoring these metrics, you can determine which channels are driving the most traffic and conversions. You can also identify which ads are performing well and which ones need to be tweaked. By taking a data-driven approach, you can ensure that your online advertising strategy is optimized for maximum results.

What are some common mistakes to avoid?

Common Mistakes To Avoid

Not setting clear goals. One of the first things you need to do is set clear goals for your campaign. What are you trying to achieve? Are you looking to generate leads or sales? Drive traffic to your website? Increase brand awareness? Once you’ve established your goals, you can create a campaign that’s designed to meet those objectives.
Not knowing your audience. Another mistake businesses make is not taking the time to understand their target audience. Who are you trying to reach with your ads? What are their needs and interests? What motivates them to make a purchase? When you have a clear understanding of your audience, you can create ads that are more likely to resonate with them.
Failing to measure results. One of the biggest mistakes businesses make is not measuring the results of their online advertising campaigns. Without data, it’s impossible to know what’s working and what isn’t. Make sure you’re tracking key metrics, such as CTR, CPC, and conversion rate, so you can see how your ads are performing.
Not making adjustments. Even the best online advertising campaigns need to be tweaked from time to time. If you’re not seeing the results you want, don’t be afraid to experiment with different strategies or adjust your budget. The only way to improve your results is to constantly test and learn.
Relying on one channel. While online advertising offers a tremendous opportunity to reach a large audience, it’s important to remember that it’s just one piece of the puzzle. To be truly successful, you need to have a comprehensive marketing strategy that combines online and offline channels.

Conclusion

Your online advertising strategy will only be as good as the sum of its parts. If you’re not careful, your ad campaigns can quickly become a disparate collection of unrelated ideas and tactics.

As you put together your strategy, keep your ultimate goal in mind: to build a comprehensive plan that will help you achieve your marketing objectives. By taking the time to understand your audience and your objectives, you can create an online advertising strategy that will deliver results. With a little planning and execution, you can build a winning online advertising campaign.

8 Expert Tips to Build Winning SEO Strategy in 2022

Leave a Comment / SEO / By Elvis Micheal

If you are going to publish content on your website, you might as well take time to ensure Google takes notice of your efforts. But, how to do that?

Most of you guys might have heard about the three-letter term “SEO” thrown around about Digital marketing, internet circles, and online businesses. But, do you understand what they mean?

Remember, instead of just creating what you think people are searching for, an SEO strategy makes sure that you are creating content that people are looking for. That is why to build winning SEO strategy is important to stay on track when creating content.

Today, we are going to learn everything about Search Engine Optimization to carry out a strong, and effective SEO strategy. We are going to cover:

- What is SEO?
- Importance of SEO Strategy
- 8 Expert Ways to Build Winning SEO Strategy

What Is SEO?

Nowadays, people turn to Google to find out answers to pretty much all doubts or queries. Business owners everywhere do whatever they can to make their site, and information findable on Google search. This is exactly what SEO is – the practice of optimizing your content to appear first on SERPs.

What Is SEO?

Search engine optimization is a process of optimizing websites to rank higher on Google search engine result pages through organic searches. SEO strategy is one of the fundamental strategies for any business to maximize the opportunity to gain organic traffic from search engines. It helps you discover opportunities to answer queries people have about their responsive business industry.

There are 3 types of Search engine optimizers:

On-page SEO

It focuses on content that’s actually on your website, and how to optimize it to increase the website ranking for specified keywords.

On-page SEO

In simple words, on-page SEO is the strategy that you implement on your website.

For example,

- The design
- The text
- Metadata
- Alt text

Off-page SEO

It focuses on links directed to your site from elsewhere on the internet.

Off-page SEO

Incoming links or backlinks coming from reputable sources help your site to build trust with search algorithms.

For example,

- Social posts
- External links
- Other promotional methods

Technical SEO

It focuses on the website’s backend architecture. Every business has different goals depending on its business size.

Technical SEO

SEO’s job is to examine their industry and identify what their audiences are looking for and establish a solid strategy to give them what they are searching for.

Importance Of SEO

- SEO is a budget-friendly marketing strategy than paid advertising
- It is more effective and longer-lasting
- It provides increases higher quality organic traffic and drives sales
- It improves visibility, credibility, and trust
- It provides higher ROI than other marketing channels
- Provides customer insight and sustainability
- Improves usability and user experience (UX)
- Builds a positive online reputation and increases domain authority of your website

8 Tips To Build Winning SEO Strategy

Every business should invest time in building a strong website strategy. It helps in increasing organic traffic to your site which is a crucial part of a digital marketing plan if you are looking for longevity and cost-effectiveness. Organic search driven by SEO strategies is unbeatable. Initially, SEO can feel like a slow burn, but the effects are long-lasting. A website is the anchor of your marketing efforts.

So, you cannot understate the importance of having an effective website for your business.

Now let us learn how to build a winning SEO strategy in 8 steps:

8 Tips To Build Winning SEO Strategy

Write for people first and Google second

Google algorithm is getting smarter every day and uses constant human inputs to better align with your thought process. Being said that, there is no special mix to outwit a search engine, so it’s better to write for humans first than search engines.

Ultimately, your objective is to provide naturalistic content to your audience. Discover the right keywords to find the right audience to find you and elevate your already informative and valuable content.

Establish your top 3-5 goals

Identify your business goals and order them in priority. It is important to find out why you are creating a website. Having a site that has clearly defined goals is the key to setting yourself up for a successful business journey. Take some time to think about whether you are trying to increase sales of your products, you are trying to increase your SEO or you are trying to convert visitors to leads before developing your website.

Create a list of keywords

Keyword research is a legit SEO strategy for building a killer website. One of the best ways to find the right keyword is that which your users search. Google suggest – start typing a keyword into Google search and you will get a drop-down list of suggestions. This list can make great keywords for SEO strategy as it is directly populated by Google, and Google provides this list based on what people are searching for.

Long-tailed keywords are less competitive than short-tailed keywords, but they have low search volumes, and they are much easier to rank for. You can use different keyword search tools to discover the search volumes and competition of those terms to rank first on SERPs.

Focus on customer experience

Improved customer experience and usability have a direct correlation with their perception of your business. There is nothing worse than customers not using your website. A bad user experience will deeply harm your organic traffic. In fact, after more than a few seconds of frustration customers leave your website. To avoid such situations, you must immediately remove dead links, and error pages, and modify the messy website structure.

Google crawlers scan your content and determine your search engine ranking. Easy navigation and good customer experience allow Google to rank your website higher in SERPs.

Key focal points to remember for providing a seamless UX:

- Utilize heading and short
- Utilize easy-to-read paragraphs
- Tidy up your sub-folders
- Reduce page loading time
- Optimize your website for mobile devices

All these points will help you to reduce the bounce rate, improve your rankings, and generate a better conversion rate. Loading, Interactivity, and visual stability are the 3 core web vitals that have become a ranking factor through page experience updates. So, you should be optimizing page speed more than ever before. A positive user experience has a direct impact on how successful your business will be. Businesses that actively work on UX can control their brand reputation online to some degree.

Focus on relevant links

One of the key aspects of building the domain reputation or domain authority of your website is link-building. External links are important as it enhances the information that you are providing and also receive reciprocal incoming links through outreach. Google crawlers scan and discover content by following these links through subsequent pages and judge how related they are to a search query. You can also link useful pages to your website wherever and whenever required. Link-building attracts inbound links from other sources online.

You can approach different blogs for guest blogging opportunities through which can link back to your site. Websites with high domain authority that link back to your content have a more significant impact on your SEO strategies. Many marketers noticed an impact after a few months of implementing a link-building plan.

Remove anything that slows down your site

While writing informative blogs, selling your services, or pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. Nowadays users expect instant access and instant results. If your website’s page load time is more, your customers will simply move.

Some of the ways to improve your site speed and the overall smoothness of your customer experience:

- Delete old or defunct plugins
- Clean up your code
- Compress your images
- Ensure that your sub-folders flow and make sense
- Use tools to monitor your website performance metric (GTmetrix or Google page speed insights)

Compress media files before uploading

As your website grows, you will have more content more images, videos, texts, and other relevant media to support your content. These visual files can be appealing to your visitors, but they can be very large in size. Since page loading time is an important factor in SEO strategy, it’s important to monitor the size of the media files before uploading them to your website.

Bigger file sizes may lead to reduced page speed. It’s harder for mobile browsers to load these heavy files as the bandwidth on mobile devices is significantly smaller. So, the smaller the file size, the faster your website will load.

Track your content’s success

Search engine optimization strategies require patience and a lot of hard work to achieve your goals. It’s very important to monitor your metrics to understand the success and overall progress to build winning SEO strategy. It helps you to identify the areas of improvement. Organic traffic can be monitored by using various web analytics tools or by creating your own dashboard using Google sheets or excel.

Tracking the overall process including conversion rate, ROI, and your ranking on search engine result pages can help you recognize your success as well as determine the areas of opportunity.

The search engine landscape is ever-evolving. Staying up-to-date about the current trends and best practices is a crucial strategy plan for SEO.

Conversion Rate Optimization in B2B LinkedIn Marketing

Leave a Comment / Digital Marketing / By Elvis Micheal

In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but now it has grown as a social media platform for professionals. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to excel in your career. You will also get to know conversion rate optimization. You can also use LinkedIn to organize offline events, join groups, write articles, and post photos and videos. LinkedIn has become so feature-rich that now it’s also a big platform for marketing especially Business to Business (B2B) marketing.

This article focuses on conversion rate optimization in B2B LinkedIn marketing. In fact, 80% of B2B social media leads come from LinkedIn. If you are a B2B business house looking to reach more leads, it’s time to start optimizing your ad campaigns to improve your LinkedIn conversion rate.

Why choose LinkedIn?

Do you know that the average conversion rate for LinkedIn ads is much higher than on other social media platforms? Let’s have a look at conversion rates of different social media platforms:

PLATFORM	CONVERSION RATE
LinkedIn	6.1 %
Facebook	4.7 %
Instagram	3.1%
Pinterest	2.9%
Twitter	0.9%

platform and conversion rate

As you can see, LinkedIn contains the potential for you to earn more conversions if you do the right advertising. By looking at the conversion rate for LinkedIn advertisements, you will get to know what you can expect and achieve.

LinkedIn conversion types

It’s not that only conversion on LinkedIn is all about sales. Many businesses will use different types of conversion for their LinkedIn ads. On LinkedIn, you can earn different types of conversions like:

Completing forms
Downloading content
Registering for events
Making sales

How to do Conversion Rate Optimization in B2B LinkedIn Marketing?

Let us discuss in detail LinkedIn marketing strategy. For a better conversion rate in LinkedIn marketing, you need to have an effective strategy in order to successfully generate tons of warm leads and convert them into new business. Below are some points to consider:

Target the right people

Target the right people

To get more people engaged with your ad, you have to target the right people. It’s not very difficult to understand that people will click your ad only if they feel it is relevant to their profession or interest. Targeting the right audience is the best practice in B2B LinkedIn marketing strategy. Many businesses make the mistake of targeting the wrong people with their advertisements. As a result, LinkedIn shows their ads less.

Hence it leads to fewer conversions and higher costs per lead. To avoid this you should target people based on demographic information, career and professional interests, and more. Setting up the right audience will help you reach more people interested in your products, which will deliver a better conversion rate for your LinkedIn ads.

Create professional and creative ads

Create professional and creative ads

Creating professional and creative ads is a must in your LinkedIn marketing strategy once you have established your target audience. Advertisements and sponsored content appear in the LinkedIn newsfeed just like other posts. If you want to get people to stop scrolling and check out your ad, you need creative and compelling ad copy. The LinkedIn audience expects to see content, like industry news and posts about professional topics in their feed. The context of your LinkedIn ad plays a fundamental role in determining whether your audience engages with your ad. You can make your ad more attractive by using video or eye-catching graphics in it.

Test your ad copy

Test your ad copy

It’s always a good practice to test your ad copy first. If you are not testing your ad copy you might not get the best results for your business. Test your ads to get the most out of your LinkedIn advertising campaign. Create multiple versions of your ad and deliver them to different people. Monitor how your audience engages with the different ad types to see which one gathers the most engagement. That will help you to find out which version of your ad is best and will be your final lead generation ad.

Create landing pages that are informative

Create landing pages

Creating informative and relevant landing pages helps in improving LinkedIn conversion rates. A creative ad with a weak landing page won’t get people to convert. You need to keep the momentum going by creating an excellent landing page to go with your ad. Keep your landing page simple, clean, and easy to follow. Include all the essential details on your landing page to ensure your audience feels informed.

Ad content should be posted organically

post Ad content organically

If you are new to advertising on LinkedIn then you can try testing your ad copy as an organic post first. It will help you to see whether your ad copy connects with your targeted audiences or not. This LinkedIn marketing strategy can help you to determine if you should run a paid campaign with the same information or not. If you see higher responses to a post, you can promote that content and turn it into an ad. This strategy will be helpful for you in two ways. First, you can manage your ad budget efficiently, and second, you will have a real insight into the type of content that will get leads and engagement.

How To Calculate And Optimize Conversion Rate For Small Business In 2022

Leave a Comment / SEO / By Elvis Micheal

How to calculate and optimize conversion rate for a website business is the question that is frequently asked by those who wish for starting a website business in 2022. An online business has many factors to measure its success. The conversion rate is one of them. If the conversion rate is high that means our online business is making profits.

A high conversion rate tells you that your marketing strategy and web design are working in a positive direction. In this article, you will be getting your answers to questions like how to calculate conversion rate, how to calculate and optimize conversion rate, how to track conversion rates, how to increase sales conversion rate, etc.

What Is A Conversion Rate?

Conversion rate can be understood as the criteria that help determine the success of a company’s sales and marketing efforts. The conversion rate provides numerical insight into the frequency of website visitors and other actions in the form of a percentage. Online business owners may have many types of conversion goals they’d like to accomplish.

What Is A Conversion Rate?

Types Of Conversion

Let us have a look at the possible types of conversion for online small businesses. Once you have got the compiled data in front of you, it’s easier to calculate the conversion rate. Some types of conversion are:

Online shopping
Information requests
Personal or business account creation
Business calls
Digital asset downloads
Site engagement
Newsletter sign-ups

Types Of Conversion

Types Of Conversion Rate

Let us discuss the types of conversion rates. Once you have received traffic to your website, you can separate metrics according to the types of conversion rates you want to know about. Below are two of the most common conversion rates:

New visitor conversion rate: New visitor conversion rate is calculated by looking only at the new visitors of the website or visitors who are interacting with your website for the first time. Ease of website navigation, content clarity, and the website’s overall value influence this rate.

Return visitor conversion rate: When a visitor returns to a website, he/she may be returning to complete a transaction or learn more about your company. Return visitors are often ready to convert because these site users have already found you once. There are maximum chances that they purchase the product they have seen earlier.

How To Calculate And Optimize Conversion Rate

Calculating the conversion rate is a simple process that follows a basic formula called as conversion rate formula. Below are some simple steps which help to calculate conversion in relation to purchases on an e-commerce website:

Use this formula as a reference point:

Conversion rate = conversions/total visitors * 100

2. Divide the total number of conversions by the total number of visitors to your website.

3. Multiply this number by 100.

4. The number you get is your conversion rate.

5. Round up if needed, then, add the percentage sign.

Let us understand how to calculate the conversion rate by this example: Let’s suppose you have 55,000 visitors to your site last month out of which 800 people purchased some items from your site. Then you have a conversion rate of 1.45%. The equation goes like this-

55,000 / 800 * 100 = 1.45%

How To Track Conversion Rate?

Tracking conversion rate is as important as calculating a conversion rate. You might be looking to track the number of visitors who signed up for your newsletter or the number of leads generated from a free eBook your team created. Most companies follow a weekly or monthly tracking regimen to stay focused on their conversion targets. Increasing conversion rates is a top priority in digital marketing. Tracking conversions helps you stay in the know when implementing digital marketing strategies, which also helps you gain a competitive edge over others in the business who may not be paying attention to the metrics.

How To Optimize Conversion Rate?

There are several ways by which you’re small or big business can optimize its website to generate more conversions. Conversion rate optimization focuses on strategies that enhance a website’s conversion rate using the site traffic that already exists. To receive maximum conversions, you will have to do a few things to test your website. Some are given below:

Prioritize your landing page

It is very important to first know which page of your website you want to target for conversions. Your selected and finalized page should be attractive and easily visible to targeted customers. Many businesses use their homepage as the main landing page for their advertisements, though others focus on special pages created for current sales that show all on-sale items.

Conduct an A/B test

A/B testing is a quick and easy way to do CRO when your website is already generating lots of traffic. Create two types of landing pages that you will refer to as option A and option B. Send half of your traffic to the A page and another half to the B page. Online CRO software makes this process very easy. Once you have decided which elements of your site make the biggest impact, you can try experimenting with a variety of CRO tests.

Establish a trustworthy website

Your website should be regarded as a trustworthy website among visitors and customers. Make sure you place the “About Us” or contact information in a visible place on your website. Customer queries should be answered in a timely manner. If your business receives a large number of queries, you can keep more people answering their queries by calls or messages. Provide customer reviews, client stories, or case studies on your website so that people have the information they need to complete conversions with confidence and faith.

By following these ideas of how to calculate and optimize conversion rate your sales conversion rate will be greatly enhanced and you will reach maximum conversion rate optimization for your website business.

10 Best Website Design Practice for Small Business

Leave a Comment / Website Design / By Elvis Micheal

Website design practices have gone through an evolution process over the years. Every year brings forth advancement or improvement in website design practices. Let’s get more practical here, shall we? Envision the last time you saw an old-school HTML-built website ranking highly in search engines. I bet you can’t actually do it. If you can, then you can admit that it was way long ago.

New practices, new standards, and just about new everything else emerge regarding website design over years. As such, websites have had to continuously change and evolve to stay current with the trends. Your website’s effectiveness today largely depends on website practices that you adopt.

If you want to stand out and be apart from your competitors in the current competitive market, you need to throw out outdated web design trends. Now is the time to give search engines what they want and give your users what they are looking for. You risk losing leads to your competition if your website is not up to par. And you don’t want that, do you?

Well, if you are in a situation close to this, you are in the right place. We provide you with the best practices for website design that will significantly impact your website’s relevance.

Best Website Design Practices For Small Business

1. Make a user-oriented design

Your primary target when designing your website is your leads, which will eventually convert into sales. With this in mind, you should be able to develop a website that attends to your users’ needs. The user experience should be impeccable.

What exactly do we mean by “User Experience?” Commonly abbreviated as UX, User Experience is the process of enhancing user satisfaction with a product. You achieve this by improving the usability, accessibility, and pleasure provided in the interaction.

To put it simply, your customer’s needs should be your priority when designing your website. How so? Make it simple. Make it easy to use- a website that will allow visitors to quickly and efficiently interact with it. One that will keep them visiting again and again and again until they make purchases.

If you settle for a poor design, you risk sending your visitors back to where they came from. You miss the chance to attract potential leads, some of who may convert to sales. Creating a helpful website with original content will fulfill your visitor’s needs. It should be a usable website, one which is easy to navigate.

Not just on desktops or laptops, no. A good website design should provide smooth access even on mobile devices. This is especially important because a lot of users nowadays access various websites through their mobile devices.

A desirable website will attract visitors. Take a look at your creation. Do your brand and website elements speak about you and your business in the best way possible? How about credibility? Does your website represent you as the industry authority that people can turn to and trust?
See, it is not just about coming up with a website. You must keep all these things in mind while developing your website to help you stay focused on what matters the most- your visitors.

2. Identify your target audience

Any time you develop your website, you need to know who your target audience will be. Before going into the details of the website, you must know who you are targeting. This will help you create a website that will best serve your audience. Crucial information like demographics, buying habits, income, and occupation will help you meet your audience’s needs to the latter. You should be able to analyze even your typical site visitor’s pain points, hobbies, and interests.

Such kind of data will help you understand the specific characteristics of your target audience. In turn, you will be able to know what exactly your audience wants from your site. You will know the site’s components that are critical for providing your audience with the best experience.

Additionally, you will be in a position to the way between information that is more important to your audience and how you can retrieve the same and get it to them. Your audience’s knowledge is one of the fundamental best practices of website designing when looking to build an effective website.

3. Embrace Consistency

In anything you are taking part in, consistency is critical. It does not matter whether you are building a business or a website. What will keep you going till the end, or rather the peak, is consistency.

Consistency is what differentiates a loser and a winner in any field. This means that regardless of your story or history, your branding cohesiveness across all your platforms is crucial. That applies to your website too. Why is this vital?
You see when people are researching or looking across products. They are more likely to go to a website that:

- Evokes familiarity.
- Is visually appealing.
- Looks trustworthy.
- Aligns with them and their beliefs or personality.

When your website achieves all the above, you are more likely to get more visitors. More visitors mean more leads. And more leads mean a higher conversion rate. How then do you ensure consistency with your branding? Simple: Keep your branding in line with your business and your customers. Do this by ensuring that your website has the same logo, uses the same motto, uses the same colors, and has the appropriate personality and tone in the content.

Keep in mind that your business or website’s size does not really change the importance of branding. Ideally, branding is essential for everyone. By being consistent, you will help people quickly identify and remember you across all your platforms.

4. Provide an insightful navigation

Let me begin by helping you understand how critical your navigation bar is. You have your website in place. Depending on your offer’s services or products, chances are that your website has more than one page, right? This means users have to go through pages one at a time to see what you are offering.

One of the best practices for website design is creating organized and functional navigation. Your navigation bar is critical in helping your users find information fast.

Rather than having a generic tab that includes all your products, it will be very beneficial that you break it down into smaller tabs. Ensure that you use the correct headings to separate your information effectively when creating your navigation.

Another thing you should factor in is that your navigation should be simple and easy to follow. No one wants to spend loads of time trying to familiarize themselves with your navigation when they can find a better option out there, right? It is essential that your users can find the product category that is of relevance to them. At the same time, they should see the subcategories of different types of products that fall under the main category. All these, they should access with ease.

5. Make use of negative space

Utilizing negative space between your design elements and content provides breathing space for your website. It allows you to present your website in an appealing and catchy manner. Leaving ample padding space between text images and headings will go a long way in helping you achieve this kind of look.

You do not want to overload your website with text and visuals when building it.

Often, crowded pages will leave your audience feeling confused and overwhelmed. Some users may even leave your website altogether. Negative space will help keep your audience focused when visiting your pages. It will allow them to browse through your site with ease.

6. Maintain Familiarity

When it comes to your Call To Action, you must avoid distracting your users with different shapes or colors. Your users want to experience some kind of familiarity when visiting your website. Take an example of Amazon’s website.

You do not see their website using different colored “Add To Cart” buttons, right? Well, that tells you something. Try experimenting to find a good balance of color and shape that attracts the visitor’s eye and stick with that which works best for your website.

7. Focus on Writing Better Website Content

Your website’s content is no doubt the most crucial factor when it comes to converting visitors and appealing search engines. While this may be the case, it can be challenging to balance the two. Here, we look at some of the practices you can adopt to achieve this balance:

A. Write the Content on Your Service Pages For Converting Visitors

Creating high-quality content on your service pages will go a long way in helping you gain higher conversions. How so? Typically, people will visit your service pages to learn more about your company and the services you offer. Consequently, high-quality content on the service pages will help your visitors determine the following:

- The service or product offered.
- Some of the features of the services or products offered.
- What do you do to provide the service or product?
- The benefits of selecting you for this product or service.
- How to contact you?

The best thing you can do is push to highlight the benefits of your service and not just focus on the features. That’s because focusing on the features of your product or service will put you on the same level as every other website or business in the same industry. Try describing your service by pointing out the benefits of your service. In doing so, you stand a higher chance of converting your visitors to customers.

B. Write Educating Content On Your Blogs For Visitors

People usually visit blog posts to seek answers and more in-depth information regarding a topic. That says a lot about the importance of having a website with blogging capabilities.

If yours does not have this feature, it may be time to consider a change. When done in the right way, blogging is the key to increasing your rankings on search engines. It is one of the ways you can achieve loads of free organic traffic in search engines.

However, if your blogs are too shallow, self-promoting, and are targeting keywords, you will find yourself not ranking unless you are investing some very serious effort. Your blogs should be relevant to your business. It should be uniquely crafted, one that provides in-depth and valuable content without being too self-promoting. Below are some of the typical and well-performing blog topics that you may want to consider:

- Answers to frequently asked questions related to your business, services, or products.
- Guides to some of the things that your customers may be interested in learning or doing themselves.
- Comprehensive information related to a specific service or topic that you would otherwise not be able to include on your service page.

Providing this kind of content in your blog posts will help educate your customers. Additionally, you will be able to increase your brand awareness. At the same time, your website will rank higher and reach even broader audiences in search engines. You may want to consider some additional content writing tips listed below:

- Incorporate keywords and onsite SEO in your content. These two are very crucial to both service pages and blogs. Go even further by making sure that you are researching and implementing the two correctly. If you cannot do it by yourself, get a professional to assist you.
- Make use of proper headings to bring about a clear distinction between the different sections of your content.
- Make your content sound natural, especially when read aloud.
- Use an easy-t-read font style and font size.
- Use short paragraphs.
- Utilize bullet points in displaying items that would otherwise be separated using commas.

8. Design call to action (CTA) buttons that stand out

Having CTA buttons on your website will help your audience know how to proceed in the buyer journey. People will typically browse through your site to learn more about your products and service. As they do so, what they see will determine their next steps. Without the CTA buttons, your audience will not know what direction to take.

Because of this, you need to create CTA buttons that stand out so that your audience does not miss them. CTA buttons will help guide your audience whether you want them to sign up for an email list, contact your business, or buy a product.

9. Optimize your website for mobile

One of the most critical best practices for web design is having a mobile-responsive website. Over 50 percent of the internet traffic comes from mobile. Consequently, you must offer a site that works efficiently and effectively on handheld devices.

This practice is crucial for your website- it will help boost user engagement and earn you more conversions for your business. Statistics show that more than two-thirds of users are more likely to buy from a mobile-friendly company.

A great way of making your site look great on mobile is by integrating responsive design. This feature will enable your site to adapt to whatever device a user uses. This means that regardless of whether a user uses a mobile phone, a laptop, or a desktop, they can still access your site effortlessly. Your website will fit just fine on any device being used.

If you are looking to provide a better experience for your audience and hoping to keep them engaged with your site, creating a mobile-friendly website should be one of your primary concerns.

10. Ensure search engine optimization for your website

If you want to improve your ranking in search results, you may need to invest in search engine optimization (SEO). SEO involves optimizing your website to rank in relevant search results. Some of the SEO strategies include:

- Quick site loading.
- In-depth research and optimization of relevant keywords.
- Ensuring your site is mobile-responsive.
- Coming up with content that drives traffic to your site

Ensuring that your website is optimized will come in handy if you will put the time and effort into building your beautifully designed site. Even more, you should keep your website’s onsite SEO up to date. Search engines like Google are consistently updating their algorithms and standards when it comes to analyzing and ranking websites. Because these updates can occur multiple times in a year, they can significantly increase rankings for millions of websites.

Avoid any potential severe drops in rankings by keeping your website’s SEO to current standards. This way, you will also be avoiding the loss of traffic to your site.

Take-out

About 50% of people acknowledge that a website’s design is their number one key factor in determining the credibility of a business. Suffice to say, updating your website to factor in the best practices for web design is worth your time, effort, and money.

It is time for you to reinvest in your website to stay current with website design practices and industry standards. It gets even better because most of these best practices have been covered here. If you find making a lot of changes to your website overwhelming, you can always seek professional assistance.

Elvis Micheal

Create a Search Campaign

Search Campaign Benefits

Why Choose Search Campaigns

Sales and leads:

Easy setup:

What are the instructions for the search campaign?

1. Create a new campaign and set a goal

2. Select Campaign Settings

Select your targeting

Set up your bidding

Enhance ads with assets

3. Set up Ad Groups

Create Standard Ad Groups

Create dynamic ad groups

4. Create Search Ads

Create Search ads Steps

Create Dynamic Search Ads

5. Choose your budget

1. Set your goals.

2. Know your audience.

3. Choose the right platform.

4. Budget Wisely.

5. Measure your success.

What are some common mistakes to avoid?

Conclusion

What Is SEO?

On-page SEO

Off-page SEO

Technical SEO

Importance Of SEO

8 Tips To Build Winning SEO Strategy

Write for people first and Google second

Establish your top 3-5 goals

Create a list of keywords

Focus on customer experience

Focus on relevant links

Remove anything that slows down your site

Compress media files before uploading

Track your content’s success

Why choose LinkedIn?

LinkedIn conversion types

How to do Conversion Rate Optimization in B2B LinkedIn Marketing?

Target the right people

Create professional and creative ads

Test your ad copy

Create landing pages that are informative

Ad content should be posted organically

What Is A Conversion Rate?

Types Of Conversion

Types Of Conversion Rate

How To Calculate And Optimize Conversion Rate

How To Track Conversion Rate?

How To Optimize Conversion Rate?

Prioritize your landing page

Conduct an A/B test

Establish a trustworthy website

Best Website Design Practices For Small Business

1. Make a user-oriented design

2. Identify your target audience

3. Embrace Consistency

4. Provide an insightful navigation

5. Make use of negative space

6. Maintain Familiarity

7. Focus on Writing Better Website Content

A. Write the Content on Your Service Pages For Converting Visitors

B. Write Educating Content On Your Blogs For Visitors

8. Design call to action (CTA) buttons that stand out

9. Optimize your website for mobile

10. Ensure search engine optimization for your website

Take-out