Ancy Williams

A search engine provides easy access to information online, but Google web crawler/web spiders play a vital role in rounding up online content. Search engines organize the online content based on the web pages and the websites visible to them. Moreover, they are very essential for your search engine optimization (SEO) strategy. Google’s web crawlers scour online data and feed results to the machine so that they can be indexed for relevance on SERPs. If you want your site to appear on search engine rank pages, you must give Google bots something to crawl.

In this article, we talk about 

1. What is a Google web crawler? 
2. How does Google search work?
3. How do Google robots crawl your website?
4. Why Google web crawlers are important for SEO?
5. What are the roadblocks for Google web crawlers?
6. How to improve web crawling?

What is a Google Web Crawler?

Google web crawlers also referred to as Google bots, Google robots, or Google spiders are digital bots that crawl across the world wide web (www) to discover and index web pages for search engines such as Google, Bing, etc. Google doesn’t know what sites exist on the internet. Google search engine bots have to crawl websites and index them before they deliver the right pages for the right keywords, and phrases people use to search a page.

Let’s say, for instance, you go to a new store for grocery shopping. You might walk down the aisle and look at the products before you pick out what you need.

Likewise, search engines also use Google web crawlers as their helpers to browse the internet for web pages before storing that page data to use for future searches.

How does Google search work?

To better understand the Google web crawlers, firstly you must know how Google search generates web page search results.

Google follows three main steps to generate these search results:

1. Crawling

Google web crawling means the search engine using Google robots to find out new content through a network of hyperlinks. The networking starts from an unknown page or through a sitemap.

2. Indexing 

Once a page is found, Google tries to understand what it is about and stores that information into a gigantic database known as Google index. This process is called indexing.

3. Ranking 

When a query is entered into the Google search box, Google finds the highest quality answers and then ranks them by the order of relevance, and finally serves them as a list called Search engine rank pages. The pages that appear on this list are highly ranked based on whether they offer the best answers while considering other ranking factors such as language, location, and devices.

How do Google robots crawl your website? 

When you launch a new website, Google web crawlers will discover it eventually. The bots crawl through the texts, images, videos, and more. If you want Google web crawlers to find and index your site quickly, you must follow these three easy steps:

• • Create a sitemap is a map that provides directions to the web crawlers for crawling. A Sitemap is uploaded to your root directory.
  • Use Google webmaster tools to submit your website.
  • Ask Google to index your website  Search engines try to crawl every URL which comes in its way, so if a URL is a non-text file such as a video, or an image, it will not read that file if it doesn’t have any relevant filename & metadata. 

Google search engines crawl the websites by passing between the links on the web pages. If your newly launched website doesn’t have links connecting your pages to others, you can ask Google search engines to crawl a website by submitting your URL on Google Search Console. Web crawlers act as an explorer in the new land. They are always hunting for discoverable links on pages and index them once they understand their features. 

Remember, Google website crawlers only sift through public pages on sites, they can’t crawl through private pages. Private web pages where the search bots can’t reach are labeled as “dark web”. Google robots or crawlers, while they are on the page, gather useful information about the page, and then the web crawlers store these pages in their index. Google search algorithm helps to rank your website high for the users. 

Why Google Web Crawlers are important for SEO?

SEO helps to improve your website for better ranking. SEO efforts are designed to help a site gain online visibility. For ranking your website higher on SERPs, it is important for your pages to be searchable and readable for Google web crawlers, Google bots, Google robots, or say Google spiders. Crawling is the first way Google search engines look for your pages, but frequent and regular crawling helps them display changes made on your website. Since crawling goes beyond the beginning of your search engine optimization campaign, you can consider web crawler behavior as a proactive measure for helping you appear first on the SERPs and improve your UX.

Without web crawlers to scour online data and verify that the content exists, all SEO efforts will be unproductive.

Crawl budget management 

The amount of time that Google spends crawling a website is called as “site’s crawl budget”. The general theory of web crawling says that the web has infinite space, exceeding Google’s ability to explore and index each URL available online. As a result, there are limits to how much time Google web crawlers can spend time crawling any single website. Web crawling gives your new website a chance to appear in the top SERPs. You don’t get unlimited crawling from Google search engines. Google has a website crawl budget that guides its crawlers in – how often to crawl, which page to scan, and how much server pressure to accept. Heavy activity from web crawlers and visitors can overload your website.

To keep your website running smoothly, you can adjust web crawling through the crawl capacity limit and crawl demand.

The crawl budget is determined by-

1. Crawl capacity limit/crawl rate limit 

Crawl rate limit monitors fetching on websites so that the loading speed doesn’t suffer or result in a surge of an error. Google web crawlers want to crawl your site without overloading your server. The crawl capacity limit is calculated as the maximum number of concurrent connections that Google bots use to crawl a site, as well as the delay between fetches.

The crawl capacity limit varies depending on :

• • Crawl health

    If your website responds quickly for some time, the crawl rate limit goes up, which means more connections can be used to crawl.  If the website slows down, the crawl rate limit goes down and Google bots crawl less.

  • Limit set by the website owner in the Google search console

    A website owner can reduce the web crawling of their site.

  • Google’s crawling limit

    Google has so many machines, but they are still limited. Hence, we need to make choices with the resources we have. 

2. Crawl demand

It is the level of interest Google and its users have in your site. If do not have huge followings yet, then Google web crawlers won’t crawl your site as often as the highly popular ones. 

Here are three main factors that play important role in determining the crawl demand:

• • Popularity

Popular URLs on the Internet tend to be crawled more often to keep them fresh in the index.

• • Staleness

Systems want to recrawl documents frequently to pick up any alterations.

• • Perceived inventory

Without any guidance, Google web crawlers will try to crawl almost every URL from your website. If the URLs are duplicates and you don’t want them to be crawled for some reason, this wastes a lot of time on your site. This is a factor that you can control easily.

Additionally, events like site moves may increase the crawl demand to re-index the content under new URLs.

Crawl rate capacity and crawl demand together define the “site’s crawl budget”.

What are the roadblocks for Google web crawlers?

There are a few ways to block Google web crawlers from crawling your pages purposely. Not every page from your website should rank in search engine rank pages, these crawler roadblocks help to protect sensitive, redundant, irrelevant, or useless pages from appearing for keywords.

There are two types of roadblocks for crawlers:

• • Noindex meta tag 

It stops the Google search engine from indexing and ranking a particular web page. You should apply the noindex to the admin pages, internal search results, and thank you pages.

• • Robot.txt file

It is a simple text file placed on your server which tells Google web crawlers whether they should access the page or not.

How to improve web crawling?

How long does it take for the Google search engine to crawl a website? It depends on the number of pages your website has and the quality of hyperlinks. To improve the site crawling you have to:

1. Verify that your website is crawlable

Google accesses the web anonymously and will be able to spot all the elements of your web page only if everything is in order. The first thing you should do to improve your web crawling is by verifying that search engines like Google can reach your website’s pages.

2. Create a solid homepage

If you ask Google to crawl your page, start from your homepage, as it is the most important part of your website. To encourage Google web crawlers to crawl your website thoroughly, make sure that your home page contains a solid navigation system that links to all key sections of your site.

3. Beware of links that violate the guidelines

You can improve your site crawling by linking your web page with another page that Google web crawlers are aware of.

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Are you wondering how to improve your marketing plan? Or how to rank your website higher on Google? If so, then you might have heard the term “Domain Authority”.

For people working on search engine optimization it is important to know that among the several ranking factors on Google, domain authority is one of the important factors.

But, do you know what your domain authority is?

Let’s dive in to understand all about the term “ Domain Authority”

Table of Contents

• • What is Domain Authority?
  • What is a Backlink?
  • Why Backlinks?
  • What is a Good Domain Authority Score?
  • How is Domain Authority Calculated?
  • How to Boost Domain Authority?
  • How to Check Domain Authority?

What is Domain Authority?

Domain authority of a website is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).

Domain authority metric developed by Moz helps local businesses figure out where they may rank on search engines. They predict a page’s possible ranking through several channels, including hyperlinks to your website from another reputable site. Domain authority means the number of relevant backlinks your website has. The relevance of Backlinking also contributes to your Domain authority score.

But, how does Google determine what website to rank numbers 1, 2, and 3? 

It comes down to SEO, right? Well, it is more in-depth than that. Google has more than 200 factors; the number one factor that affects Google’s ranking is backlinks” 

what is a backlink? Why backlinking strategy is so crucial in 2022?

What is a Backlink?

Backlinks are incoming links or one-way links coming from one website to a page on another website. Google considers these backlinks as “votes”. You can link your website with another website that has the same industry as yours. 

For example, imagine that you published an article about “weight loss” on your website. Next, you might want website A, which has published an article on “weight loss diet plans” on his site to link to your website. In this case, Google will put more weight on links from sites about weight loss, weight loss diet plans, and so on. Here, website A has an external link to your website; your website has a backlink from the website.

Why backlinks?

Backlinks are votes from different websites. These votes increase the value and credibility of your content. More backlinks mean more votes, and more votes mean higher ranking. Pages with a high number of quality backlinks tend to have a higher ranking on Google search result pages. But, not all backlinks are valuable. 

A single but high-quality backlink from a relevant website having a high domain authority is more powerful than thousands of low-quality backlinks. 

Now that you know the advantages of backlinks, you can use them in your marketing strategies to improve your Domain authority ratings.

What is a Good Domain Authority Score?

Domain authority score ranges from 1 to 100. 100 DA score is like Google, a YouTube. It works on a logarithmic scale, in which it’s easier to go from 1 to 10, than going from 10 to 20. A high domain authority score means you are likely to see increased ranking and more traffic. 

So, if you can get a lot of backlinks, you can get them from relevant sites and you can get them from authoritative sites that have high domain authority, your rankings are going to climb up. When you launch a new website its domain authority is 1. Local businesses which have fewer backlinks have lower Domain authority scores (possibly between the range of 10 to 20).

DA score is categorized as:

• • Below 30 is poor
  • 30 to 40 is below average
  • 40 to 50 is average
  • 50 to 60 is good
  • 60 to 70 is very good
  • Above 80 is excellent

Domain authority helps you to find out a website’s performance in search engine results. Are you wondering how domain authority is calculated? 

Let’s find out…

How Domain Authority is Calculated?

Different tools use different methodologies to calculate Domain authority. Moz alone uses 40 different factors to provide you with a website’s Domain Authority score.

The following 5 factors are used to calculate the DA score

• • MozRank 

MozRank counts the number of incoming links to a web page. It also checks the quality of these websites that provides your page with an inbound link or a backlink.

• • Link Profile 

This includes internal links and external links from the web page. So, if your post links to a high-authority website and gets linked back by other websites with high domain authority, then you would get a good DA score.

• • Root Domains 

When looking at your website, Moz also looks for the number of unique backlinks. If you have several backlinks from a single website then Moz considers it as a single root domain. That is why it is important to get backlinks from different websites. 

• • Moz Trust 

Moz checks out the trustworthiness of the website linking to your site. If you get a link from a governmental site or a university website then you are likely to get a high domain authority score.

• • Website structure 

For a high Domain score, you need to make sure that your website structure is easy for web crawlers like Google for crawling your pages. You also have to provide a user-friendly structure to give a great user experience to your visitors.

How to Boost Domain Authority?

Boosting your website’s domain authority is a long-term process. More backlinks and better traffic can help you to increase your Domain authority. It’s important to focus on being the best resource for your users to improve your domain ratings.

Here are some ways to increase your website’s domain authority:

1. Acquire high-quality backlinks from high-authority websites 

Backlinks play a crucial role in calculating a site’s domain authority. But, the backlinks must be high-quality ones. According to a report, 53 % of websites don’t get any organic traffic since they don’t utilize backlinks. There are multiple ways to discover backlinks and strengthen your profile. To get started you can look into your top referral sources and find relevant sites for backlinking opportunities.

There are many tools that can help you spy on your competitor’s backlink sources, you can acquire the same for backlinking. You can also secure high-quality links from reputed websites through guest posting.

2. Create great content that’s link-worthy

By creating good content, you can compel visitors to link to your website. How a good content plays role in backlinking?  Well, if your content is helpful people will start to share your content with others. This increases your chances of getting backlinks from high-authority sites, like government websites, university sites, etc. Linking to a high-authority website will help you to boost your root domains and increase your domain authority score.

3. Remove bad links

Auditing your website is an important step to improving your DA score. While incoming links are vital for your website’s domain authority and ranking, having unnecessary bad links can affect your DA score. Links coming from spammy websites lead to more harm than good. Sometimes it can even lead to a penalty from Google. To prevent this from happening, you should audit your website and remove all the toxic links as soon as possible.  Using various SEO tools, you can identify harmful links and remove them easily from your website.

4. Optimize your website 

Always remember your website’s structure and user-friendliness are the factors that drive traffic to your website. With proper structure, search engines can crawl your web pages easily and index them on search results. You can create a sitemap in WordPress which will then help the search engine crawlers to navigate through relevant pages with ease. A sitemap includes all the important pages of your site.

Google has gone mobile-first, so you should check how well your website works on smartphones. You must ensure that your website functions properly, and loads quickly.  You must also ensure that your website is safe to use. This can be done by getting an SSL certificate and moving your website to HTTPS.

5. Improve internal links

To provide a better user experience and to reduce the bounce rate on your site you must improve your internal link structure. With internal links, you can help search engine bots to crawl your website and index your pages on search results. Another benefit of proper link structure is that it passes link juice from one page to another page. Link juice refers to the value of a page that is passed to other pages. It builds the trustworthiness of your website which adds up to boost your domain authority. Plugins like All in One SEO can help you to improve your internal linking strategy.

How to Check Domain Authority of a Website?

It’s really simple,

1. Ahrefs 

Go to ahrefs.com, put in a URL and you will get the domain authority score of your website. Ahrefs calls it a domain rating. It uses its own algorithm to calculate the DA score so you might see the variation in the score if you compare it with other tools.

2. Moz Link Explorer

Go to Moz Link Explorer, enter the URL of any website, and view the Domain Authority score. Moz Link explorer also provides information about the number of unique backlinks, root domains, and keywords ranking for a specific domain. 

3. SEMrush

Go to the backlink analytics in SEMrush, and view the domain authority score of your or your competitor’s website in the overview tab. SEMrush is a very popular SEO tool that provides data about the Domain authority of any website.

Various authority checker tools help to determine the current domain authority score of a website. The best practice is to check your Domain authority score once a month.

Conclusion 

Domain authority may seem complicated in the beginning, but all you have to do is put the right pieces in the right place to increase your DA steadily. 

Remember that the Domain authority score won’t climb up overnight. It is a long-term strategy. Utilize the points as we have explained in this article and wait for the results. 

For any queries on domain authority, message us or leave a comment.  

And don’t forget to follow us on Facebook, and Instagram for more such helpful articles.

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Do you have a beautifully designed website with great content to share, but people can’t reach you just because your website wouldn’t rank? An organic search channel is an important factor to obtain new leads. That’s why it is crucial to improve your website ranking in search engines so people can find you more easily than your competitors and visit your website. That’s what Search Engine Optimization (SEO) is all about.

Whether you know the basics of SEO or you are a newbie, to boost your website ranking on search results, SEO needs to be at the top of your priority. This article will help you to understand the process to rank on the first page of Google and to. increase website traffic step-by-step. So, if you are still asking me, “How to Increase Website Ranking Position in Search Engines?” keep reading.

What Is A Search Engine Ranking?

When you search for your website online, does it come as the first result on the result page?

The spot a URL takes on the result page of a search engine is referred to as Search Engine ranking. This is how search engines rank your website ranking in search results. A wide variety of factors determine a website ranking given to a web page; including the freshness of content, the trustworthiness of the site, and the page’s metadata. All these factors can be influenced by Search Engine Optimization (SEO) as well as purchase ads.

Links are listed from most relevant to least relevant results. The most relevant and top-ranked results will appear at the top of the first few results on the first page. However, relevant web pages that don’t rank as well will appear at the bottom of the first page, or on one of the search result’s subsequent pages. For example, a higher-ranked web page will appear in the number one spot, while a lower-ranked web page will appear in the number nine spot.

Most search results pages highlight ten URLs, along with purchase ads and other features listed on the first page. Every marketer has a goal to achieve the first spot on the search engine results.

High Website ranking positions are a good source of traffic

Higher rankings in search engines will attract more traffic through organic search channels. Higher page ranks in the results for a search query will increase the chance of the searcher clicking on the result. This explains how higher rankings and increased traffic are connected.

Search engine optimization (SEO) can influence search engine rankings. However, different search engines calculate their search results for keywords using highly complex algorithms. Factors like the number of backlinks; usage of keywords in the contents, descriptions, and texts; URL structure; the trustworthiness of the page; page loading time; time spent on the website and bounce back rate; how often the results are clicked by the searchers and so on are assumed to be closely connected to Boost up rankings.

Why Search Rankings are Important for Small Businesses?

According to a study done in 2015, 67 percent of all clicks go to the top five results on the search engine ranking and 95 percent of searchers don’t even look at the subsequent pages. So, “if you are not the first, you are last”. It is clear that businesses that Rank in the number one position on the first page of the search engine results are more likely to –

• • Increase in Profit
  • Increase in Sales
  • Increase in potential customers
  • Maintain brand visibility
  • Retain their ranking position
  • Keep ahead of the competition

Nowadays people do not search for information in traditional ways. Instead of looking for news in the newspaper, going to the library, and reading books, they reach for a computer, a laptop, or a phone to browse the net. The Internet has become the most powerful medium to increase awareness, visibility, and growth of a business. When you leverage your small business with Artificial Intelligence (AI), search engine optimization (SEO) becomes transformative. This is how your business is found; this is how your business becomes visible.

SEO helps you to build brand awareness for your business as search engine users are more likely to trust a site that ranks high on the search engine result pages (SERPs).

Local business owners should utilize SEO to build a strong web presence, bypass competitions, and take their business to the next level.

The right online marketing strategies create amazing results for small businesses, and strategies like these can not only help small business owners generate revenues but also help them to bring qualified potential customers to their sites and provide better conversion rates.

How to Improve Google Search Ranking Step by Step?

Money alone can’t buy a higher ranking in Google searches. You will have to spend a dime to rank higher on Google.

Here are a few steps to help you improve your website rankings on Google:

• • Publish Relevant Content 

The quality of the content is the number one driver for your search engine rankings. The great quality of the content helps you to increase website traffic, which improves your site’s relevance and authority.

Fine-tune your writing skills-

1. 1. 1. First, make sure that your keyword is at the beginning of your title tag. This is because Google puts more emphasis on terms that show up early in your title tag.
      2. Second, make your content at least 1,200 words. According to a study average, Google’s first-page result contains 1,447 words.
      3. Finally, keep Keyword density up to 1%-3%

(Keyword Density = Total Keywords/ Number of words*100)

• • Optimize Keywords 

In SEO keyword optimization is important to discover the right keywords to drive the right traffic from search engines to your website. Keyword research helps you to find out the most searched and relevant keywords for your business.

• • Match the Search Intent 

It is very important to match the user intent to keep the leads on your website. You must understand the three W’s – What, When, and Why, people are searching for specific content.

• • Improve Page Speed 

Page load time is one of the key factors to ranking high. Make sure your site is as fast as possible to improve a good user experience and boost your search rank on Google.

• • Add Backlinks 

Backlinks are links coming from other sites to yours, such links from high domain authority sites help to bring traffic, establish authority and increase website rankings.

• • Fix Broken Links 

Quality links in your website content help to boost traffic, but broken links that show error 404 will affect your search rank and increase the bounce rate.

• • Header Tags 

The use of H1 and H2 header tags makes the content more readable and user-friendly. The structural body of the content, and the use of optimized images, headings, and subheadings plays important role in improving the quality of the content, which is most influential in Google search ranking. The best pages are written for the user, not for the search engine.

• • Build Responsive website

Responsive web design is a “Game changer” right now. It will make your website mobile-friendly by improving its UI that automatically scales its content to match the screen size on which it is viewed. It solves many problems like resizing, scrolling, zooming, etc. The user-friendly design increases the amount of time spent by the visitors to your website. It also helps to improve your rankings in Search engines.

• • Optimize Local Search 

Nowadays people use their smartphones to reach for businesses “near me”. To get your business found; claim your Google My Business listing, provide relevant content in Google posts, get your business listed in local directories and improve your reputation online with good online reviews.

• • Update the Content Regularly 

Regularly updated content is viewed more often by searchers. Audit your content on a set schedule and be sure to keep it fresh. It will also help you to increase the site’s relevancy.

• • Tracking and Monitor your Results 

Rank tracking is an important part of SEO workflow. It helps you to get information about how well your business stands in the market. Measuring the impact of your work and monitoring the ranking position in search engine results is an essential factor for SEO success.

So that was a step-by-step guide to improving website ranking in Google search results. It is the best way to rank higher, but it’s not something you do once. It is an endless job.

Find opportunities… update content… monitor the rankings… track the traffic improvement… and REPEAT!

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If you are looking to start your own business, this article is for you. We will discuss here how to start your local business.  Starting your own business is one of the most exciting ventures and it gives you the independence of becoming your own boss. But it may go wrong if you don’t take the right steps.

In fact, according to the U.S. Bureau of Labor Statistics, only 55% of businesses last for five years and 20% of businesses can’t even survive for two years.

10 Tips On How To Start Your Local Business

Your planning process plays a key role in determining whether your business will last long or not. If your planning is correct your local business is bound to get success. Let’s discuss some best business tips on how to start your local business.

1. Conduct market research

Conducting market research is the first step toward starting a new business. Market research is critical to help you determine whether your business idea is really practical or not. Market research should include understanding customer behavior, economic trends, product demand, demographic data, market size, location appeal, and pricing. You can gather all this information through existing resources or by conducting surveys and meeting potential customers. After successful market research, you will be able to figure out who your target customer is and how to develop products and services that will sell comfortably.

2. Write a business plan

Writing a business plan is never too early for starting your local business. A good business plan serves as a guide for every aspect of your new business. Whenever you are thinking of how to start a small business, a business plan is a must. Prepare a business plan to define your business, products, and services, and outline your goal, operating procedures, and competition. Make sure that your plan includes a marketing approach, so people are aware of what you are selling and how to find you.

3. Create a budget

Your business plan will give you an estimate of how much money would be needed to start your business. Try to maintain a spreadsheet to estimate every expense you anticipate, including costs for overhead, production, and marketing. If you don’t have the required fund, you will need to either raise or borrow the capital.

4. Pick your Business Location

Selecting a business location is one of the most important decisions you will make. You’ll need to find the ideal physical location for your enterprise. This is where you’ll register your business, obtain the required permits and pay the taxes. One of the best business ideas is to pick a business location that is economically cheaper and can attract more people.

5. Choose a business structure

Choose a business structure that will suit your preferences. There are different business structures like a sole proprietorship, partnership, limited liability company (LLC), and corporation. It’s very important to choose a suitable business structure for you because it can impact taxes, personal liability, funding liability, and much more. You can consult an attorney or accountant if you are confused about making any decision.

6. Choose a name and register your business

Naming your business is one of the most challenging parts of becoming an entrepreneur. Your business name should be one that reflects your brand and captures your spirit. Have a brainstorming session where you can note down every name that comes to mind, then test your favorites with trusted mentors, friends, and colleagues to gauge their reactions and feedback. Take some time to decide your final name and go with it. After finalizing the name, it’s time to make it legal. Register your business with the concerned authorities to get benefits like liability protection, and legal and tax benefits.

7. Apply for licenses and permits

A legally compliant business will surely run smoothly. The licenses and permits you need for your business will vary by industry type, state, location, and other factors. The requirement and fees will depend on your business size and also the agency issuing the license or permit. Federal and state governments have different charge amounts for licenses and permits.

8. Open a business bank account

You must open a business bank account for your small business. Also, it is very important to separate business finances from personal ones. Contact your bank about requirements prior to opening a business account. Having a business bank account is mandatory today because you can’t keep cash all the time and it’s very beneficial when it comes to the safety of your funds.

9. Get your business insured

One of the good business ideas is to get your business insured. Insurance protects your financial investment from unforeseen circumstances such as theft, customer lawsuit, or property damage. A general liability policy is sufficient for a small business but if your business is big and you have a good number of employees you should also opt for worker’s compensation insurance.

10. Create an online presence

If you can afford to, try to have a website for your business. You can also promote your business online by using social media platforms. Your online presence will definitely help you gain some popularity and promotion.

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